Below is a summary of recent developments in the search industry, as captured from various sources:
From Search Engine Land:
-
KPIs for SEO: Measuring SEO Success (by Marcus Miller, August 5, 2016)
Marcus Miller discusses the essential key performance indicators (KPIs) that link SEO efforts to business objectives, providing valuable insights for demonstrating value to clients. -
Search in Pics: Suicide Squad at Google, Indoor Gazebos & Fiber Installer (by Barry Schwartz, August 5, 2016)
This week’s "Search In Pictures" showcases the latest images from search engine companies, highlighting activities, events, and interesting moments from their workplaces. -
Olympics Google Doodle Marks Start of 2016 Rio Games & Points to “Fruity Games” Mobile App (by Amy Gesenhues, August 5, 2016)
To celebrate the start of the Rio 2016 Olympics, Google released a mobile app where various fruits compete for the title of freshest produce. The app is available on both Android and iOS. - Take the Guesswork out of Marketing Automation Technology (by Digital Marketing Depot, August 5, 2016)
With the rise of marketing automation, this article discusses how automation technology can help marketers maximize data value and engagement while being more data-driven to improve accountability. A guide from Oracle provides an introduction to making the most of marketing automation.
Recent Headlines From MarTech:
- IBM’s Watson takes on a summer job at Macy’s.
- Tips on retrieving historical Google Keyword Planner volume data.
- Insights from Pure Storage’s CMO on treating people well.
- Perspectives on retail technology from a shopper’s lens.
- How a tweet from Ivanka Trump highlights the future of affiliate marketing.
- A comparison of six content management systems.
- Instagram’s new Stories feed is now powered by algorithms and Facebook data.
- Amazon confirms the launch of its own air cargo service, Prime Air.
- Online car retailer Vroom unveils its first VR-based auto showroom.
- Zeta Interactive acquires Acxiom’s marketing division, Impact.
Search News From Around The Web:
Local & Maps:
- Google Maps updates for the Rio Olympics.
- Google tests a new horizontal local one-box and card format for SERPs.
- Ignite Visibility offers a tutorial on Local SEO.
- Explore "The Himalayas" on Google Earth Blog.
Link Building:
- Majestic Blog updates on the historic index.
SEO:
- Survey results on how non-SEO users perceive AMP in mobile search results.
- Google clarifies that it does not use different GoogleBot agents for crawling JavaScript or AJAX.
- Notifications from Google Search Console encourage AMP readiness.
- Moz discusses whether landing pages should be SEO-focused, conversion-focused, or both.
- A detailed look into Google RankBrain and its impact on SERP rankings.
SEM / Paid Search:
- Guide to importing the mobile ads SDK with Firebase from Google Ads Developer Blog.
Search Marketing:
- Video update on Google’s algorithm changes, AMP expansion, SEO, and the Rio Olympics.
